Free Jaguars (not the animals!)

Free Jaguar for the first 50 customers? Sounds good to me, I thought – I’ll go right in there, buy my newspapers and packet of Smarties and pick up the keys.
It’s not quite as simple as all that, needless to say – the Jags go to the first 50 to buy an appartment in a new development.
Still, a pretty generous sweetener.